91ÑÇÉ«´«Ã½

Carlos De Mello e Souza has over 25 years’ experience teaching courses in financial accounting, financial analysis, corporate valuation, and computer-based modeling. He has taught at INSEAD, Penn State (University Park), Susquehanna University and 91ÑÇÉ«´«Ã½. Carlos graduated as Electrical Engineer from Pontifícia Universidade Católica do Rio de Janeiro, has an MSc in Production Engineering from COPPE-UFRJ, and received both his MBA and Ph.D. from Cornell University. He worked as financial analyst at the National Bank for Economic and Social Development in Brazil and in the controller’s departments of both Esso Brasileira de Petróleo and Souza Cruz (a subsidiary of BAT, plc). Between 1996 and 2000 Carlos served as chief financial officer of a publicly traded independent Coca-Cola bottler in the state of Rio de Janeiro. In 2012-13 he returned as CEO and played a key role in year-long negotiations that concluded with selling the franchise to Coca-Cola FEMSA (KOF) for $498 Million. Carlos currently teaches at 91ÑÇÉ«´«Ã½ and serves on the board of directors of Grupo Porto Real S.A. in Brazil. He has published in RAND Journal of Economics, Strategic Finance, Journal of Applied Finance, and Journal of Business Ethics.